Do You Really Need a Business Plan?
Starting a business was the last thing on Sean Hackney’s mind when he sat down to write a business plan. Hoping to persuade a soft drink company to hire him, Hackney scripted a plan for taking on his former employer, Red Bull North America Inc. But when he showed it to his corporate attorney father and former Red Bull managing director, “they said, ‘Don’t send this to Coke or Pepsi. Start the business, and we’ll start it with you,'” he recalls….read more at entrepreneur.com
What Do Customers Want? Multiple Points of Support Contact
Customers are just not getting the quick customer service resolution they demand. inContact’s research found that in about half the cases where customers reach out to a brand, they want to resolve a problem. Roughly a third of the time, they’re just looking for information, and about one in five customers who reach out want help with a transaction or purchase. “Regardless of the reason for the contact, however, customers want to be in control of the channel they choose to initiate it, and they want the experience to be consistent, personalized, fast and effective, no matter how they’re connecting,” Bauserman says…..read more at inc.com
How to Boost Your Business’s Social Media Engagement
It’s easy to create a Facebook page for your brand. The challenge lies in creating an active, engaged following to eventually turn into loyal customers. As Facebook’s 15-year anniversary approaches, it continues to come up with new ways to amplify your brand’s products and services.
Online audience engagement should be a top priority for any business, regardless of size. Business News Daily chatted with a few professionals to learn how to make your social media strategy more efficient and effective…read more at businessnewsdaily.com
Do leaders need to be transparent?
Across industries, experts argue that organizations must strive for transparency. Via — and in part because of — social media, companies in a variety of sectors can stay ahead or on top of customer requests, comments or problems better than ever. Leadership and communication experts also agree that great things happen when leaders support transparency internally, too. Thus, transparency has a positive impact on corporate culture, but does creating a transparent environment require being a transparent leader? Not completely….read more at exclusive.multibriefs.com