Sixth Article in the Series:
Marketing that Works
You’ve invested six weeks in developing a marketing plan that works. Let’s recap some of the key components.
- Mindset: You know specifically the type of client you want to attract, you enjoy serving them and you like being around them. Guess what? The feeling is mutual.
- Unique Value: Your work with Passions, Strengths and Values and identifying your Ideal Client made you aware of the gift you have to share with people who appreciate and value that gift, your Ideal Client.
- Branding: The process of creating an image and identity for your firm and your services.
- Consistency in Message: Your message (your brand, your identity, what you are known for) appearing consistently at every point your client or prospective client touches the firm. Remember to touch on the challenges your clients face and how you solve those challenges.
- Consistency in Messaging: Not to be confused with the prior point, this is about the repeated presence of you, your firm and your brand in places that will reach your ideal prospects.
The work that you have done here distinguishes you and the unique value you bring to your clients. You now have the groundwork that will take you to the next step of reaching your Ideal Client. I am continually asked about the “best way” to market, to network, to get referrals, to build centers of influence, to become the trusted advisor. There is no one “best way.” There is the way that you create by knowing yourself and what you do well, for whom and how and then consistently sharing that message with others who are likely to value and appreciate your offerings.
Our next series, Attracting Your Ideal Client, will position you to attract those clients who value and appreciate what you do and with whom you enjoy working.